Hog Alley of Georgetown, Texas, Still Proudly Selling & Servicing, American IronHorse Motorcycles!
Family’s love of motorcycles inspires business
As Dean Edwards revved up the chopper, his wife, Martha, eagerly jumped on back. She gripped his waist as the two took off to cruise around New Mexico, the wind in their hair and the sun on their skin. Dean built that first chopper, a Honda 750, in his living room. He installed a long front end and added a king/queen seat. That was back in 1977, during his Army years. Martha’s been on board ever since this love affair with motorcycles began.
Today, Martha and Dean own Hog Alley, a full-service motorcycle shop offering parts, accessories, service, repair, and motorcycle-themed merchandise and clothing.
After Dean left the Army, the Edwards eventually settled in Georgetown. “In 1993 we started selling motorcycle parts and accessories on the side, in a little red barn on our property,” Martha says. Their two kids, Erica and Dean, teenagers at the time, helped out. They built a shop on I-35 in 1996 and took the business full-time. Ten years ago, they had to relocate when the toll road came in. That’s when they built the larger Hog Alley in its current location. Erica, now grown, is the general manager.
“We do everything from oil changes to building a bike,” Martha says. Because Hog Alley is an independent shop, its certified technicians can save customers money over using dealerships. The shop is hooked up with painters, powder coaters and chrome platers, and it can get all the parts to put a bike back together or to customize it to the customer’s taste. The shop has historically serviced the American V-twin crowd, which covers mainly Harley-Davidsons and customs, including IronHorse. “We can service other import bikes. Just call to make an appointment,” Martha says. Erica adds, “If someone’s traveling on the road, even if we’re booked, we try to get them back on the road.” The Hog Alley folks also handle insurance claims and extended warranty claims.
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Come By & Visit at
1525 N. IH 35 Georgetown, Texas
Give us a call at (512)-930-5475
Open Wednesday & Thursday, 9:30am to 7pm,
Monday, Tuesday & Friday by Appointment Only
We're Closed Saturday & Sunday
Our Service Department can handle All Insurance Claims & Extended Warranty Claims
Services include everything from your basic oil changes, tire changes and maintenance to complete custom motorcycle building, with high performance engine work. With all of our combined experience and knowledge we get the job done right.
Parts & Accessories
Come check out our extensive inventory of Motorcycle Parts and Accessories for your Harley Davidson and American V-Twin motorcycle.
We keep a huge inventory in stock to help with your needs. We have parts for everything from the newest twin cams to the hard to find Pan Head parts. We order everyday, so what we don’t have, we can usually get in 1 to 4 days
We also keep a large inventory of awesome clothes, leather jackets, leather vests, leather chaps, helmets, headbands, head wraps, and much, much more.
This is truly your one stop shop for service, parts and accessories.