About Us

Hog Alley, the original idea of Dean and Martha Edwards, has been serving the Central Texas area for over 23 years. A family owned and operated business, they started from their home in 1993. Their commitment to customer service and fulfilling the customer needs has helped them to rapidly grow and open the first store on the interstate in 1996. This new store quickly became known as "The Place" in Central Texas for all your Harley Davidson and American V-Twin parts and accessories. Their commitment to excellence and their genuine interest in their customers needs carries over in to the service department, which has become one of the top service departments in all of Central Texas.

The new, larger store opened in January of 2005. Expanding from 5,000 square feet to 12,000 square feet the new store boasts a large 6,000 square feet showroom and parts department. Their large inventory and friendly and knowledgeable staff will insure that you get the parts you need. Becoming an authorized American Iron Horse Dealer, the showroom is filled with some of American Iron Horse's most beautiful motorcycles. See the Showroom page for the complete inventory. The large, clean service area has approximately 3,000 square foot with six work stations and a full service machine shop. See the Services page for more info on what the shop has to offer.

Dean & Martha

Owners, operators, bosses and general slave drivers!
These two are a joy to meet, know and work for! Their genuine care for their customers and employees and have made Hog Alley what it is today. Sadly Dean passed away in January of 2016.


Parts, accesories and service hottie extraordinaire!
Guys, don't let the pretty face and hot body fool you, This girl knows motorcycles. If you need something for your bike and its out there Erica will find it. Her extensive knowledge of bikes from the crank wheels to the throttle cables will make the best man blush like a little boy.